The Shifts Occurring in the World of Internet Marketing

On the internet, the only thing that will remain constant is change. Search engines especially the famous Google are changing each day with the hope of giving much better results to browsers. And to this end, Google is strongly rewarding sites with great content and natural SEO and punishing sites that over optimized and have poor content.



So the question that many are asking is does search engine marketing still work? Many people are purporting that SEO is dying but on the contrary. Evidence still shows that sites that are properly optimized continue to rank well. It is only when you get cheap SEO services that are low quality that you will expect Google and other search engines to punish you.

When it comes to selecting the team to work on your site, one can understand the confusion we masters face. There are practically thousands of service providers promising to giving you the rankings you are looking for but very few have the knowledge, expertise and tools to do that. If you do not find the right time, you will end up wasting a lot of time and money with no results to show for it. The first step begins by you getting the right team of writers to give your site the content it needs.


The same applies to links. Quality will always beat quantity. You are better off having few links coming from stronger sites and with a natural link pattern to it. Do not link is such a way that you leave an obvious foot print that can be traced. Diversification when it comes to link building is key. Vary your links and you will see great results in the SERP.


Social sites are a powerful marketing tool. They allow you to freely intact with potential clients as well as the community in general and build your brand. As your social connections become strong, marketing and selling through these social sites will become very easy. The goal of social media marketing is to become a part of the community and win the trust of others.


Whatever service you go for, you need to have support from the team you are working with. This includes the hosting of your site. Whoever your service providers are, they should be able to provide you with real time support so that you site remains up and running 90% and up. Support goes hand in hand with quality customer service. Someone may have a great product but if their customer service skills are below standard, you may end up totally frustrated. You should be able to get progress reports and sound advice on the way forward.


There are many companies offering SEO services. It is not hard to find one that you can afford but never compromise on the value you are getting. Pay more for good results and the investment will eventually pay itself back. At all times focus on ensuring your site is high in quality in every way. This will keep your rankings up.